Blog Operations Team

earnway.io Blog Operations Team Responsibilities and Obligations Code

Version: 1.0

Effective Date: July 8, 2025

Purpose: This Code aims to define the core responsibilities, obligations, and behavioral standards for members of the `earnway.io` platform’s blog operations team (including internal editors, external contracted authors, content planners, community operations personnel, etc.). The goals are to ensure the high quality, originality, compliance, value-driven nature, and user interaction safety of blog content, support the platform’s core values, and mitigate legal and reputational risks.

1. General Principles

Platform Positioning & Value

Deeply understand the positioning, target user groups, and core value proposition of the `earnway.io` platform. Blog content should closely align with the platform’s core domains (e.g., FinTech, investment strategies, wealth management, industry insights, practical skills), providing in-depth, professional, or uniquely insightful content to strengthen the platform’s professional image and user engagement.

User Value Priority

Always prioritize providing users with valuable, actionable, and inspiring knowledge, insights, or solutions as the core objective. Respect users’ time and attention.

Compliance with Laws & Regulations

Strictly adhere to all applicable laws and regulations in the platform’s operating jurisdiction (consistent with the News Code, including the Cybersecurity Law, Data Security Law, Personal Information Protection Law, Administrative Measures for Internet Information Services, Regulations on the Ecological Governance of Online Information Content, Advertising Law, Copyright Law, etc.).

Professionalism & Originality

Encourage independent thinking, professional analysis, and original expression. Eliminate low-quality content, plagiarism, and content spinning. When referencing others’ viewpoints or data, proper source attribution is mandatory.

2. Core Responsibilities

Content Planning & Creation Responsibility

Topic Value: Planned topics must possess foresight, depth, practicality, or value in solving user pain points. Avoid vulgar, superficial, or purely clickbait content.
Professional Depth/Unique Perspective: Ensure content demonstrates a certain level of professional depth or offers a unique personal/industry perspective, enhancing content scarcity and competitiveness. Encourage data support and case evidence.
Originality Core: Strictly prohibit plagiarism and content spinning. All content should be primarily original. If integrating information, it must undergo deep processing, independent analysis, and clear source attribution. Respect and protect the rights of original authors (including external contributors).
Factual Accuracy & Rigorous Expression: Content involving facts, data, cases, or professional concepts must strive for accuracy and undergo necessary verification. Opinion-based content requires clear logic, reasonable argumentation, and avoidance of absolute or misleading statements, especially in finance and investment-related areas.
Value Orientation: Content should convey positive, rational, and constructive values, aligning with Socialist Core Values. Avoid spreading anxiety, panic, or excessively negative emotions.
Readability & User Experience: Focus on clear content structure, fluent language, and rich visuals (ensuring image copyright compliance), optimizing for mobile reading experience.

Content Compliance & Risk Management Responsibility

Strict Review: Implement strict content review for all published blog posts (whether internally written or externally submitted), resolutely prohibiting the publication or dissemination of the following information (consistent with News Code prohibited content, requiring special emphasis):
Endangering national security or social stability;
Involving pornography, gambling, drugs, violence, terrorism;
Infringing upon others’ legitimate rights and interests, such as reputation, privacy, portrait rights, or intellectual property;
Spreading rumors or false information;
Containing other content prohibited by laws and administrative regulations.
Financial Compliance Red Lines:
Strictly prohibit publishing unverified, specific stock/cryptocurrency recommendations, buy/sell point predictions, guaranteed returns, or other content potentially constituting illegal securities/financial advice.
Clear Disclaimer: Content involving financial investment or market analysis must include a disclaimer in a prominent location (e.g., beginning or end), e.g.: “The views expressed herein are solely those of the author and do not constitute any investment advice. Markets involve risks; invest with caution. Users should make independent judgments and bear responsibility for their decisions.”
Avoid Market Manipulation: Avoid publishing inappropriate remarks that could influence the price of specific assets or market sentiment.
Advertising & Commercial Partnership Disclosure:
Clear Labeling: All content involving commercial sponsorship, paid promotion, affiliate marketing links, or where the author has a material connection with the mentioned entity, must be disclosed in a clear, conspicuous, and unambiguous manner at the article’s beginning or relevant location (e.g., labeled as “Sponsored Content,” “Advertisement,” “Contains Affiliate Links,” “Author is employed by XX Company”).
Content Value Priority: Commercially partnered content must still ensure basic informational value and user experience, avoiding excessive promotion or low-quality advertorials.
Copyright & Intellectual Property:
Ensure all used images, videos, data charts, music, and other materials have legitimate copyrights or are properly licensed. Prioritize using platform-owned materials, royalty-free assets, or properly attributed referenced materials.
Respect originality and protect the copyrights of contributing authors and internal authors.
Privacy Protection: Strictly comply with personal information protection regulations. If referencing user cases or data in articles, sufficient anonymization/de-identification is mandatory, and necessary authorization must be obtained.

Author Management & Relationship Maintenance Responsibility (if involving external authors)

Author Screening: Establish screening criteria for external authors (experts, KOLs, user submissions), evaluating their professionalism, credibility, and alignment with the platform’s tone.
Clear Rights & Obligations: Sign clear cooperation agreements with external authors, defining mutual rights and obligations, content requirements, copyright ownership, remuneration standards, compliance responsibilities, and confidentiality clauses.
Content Oversight & Communication: Conduct strict review and necessary editing of external submissions to ensure compliance with platform standards. Maintain constructive communication with authors.
Rights Protection: Pay remuneration on time, respect authors’ attribution rights, and protect authors’ personal information.

User Interaction & Community Atmosphere Cultivation Responsibility

Comment Moderation: Manage user comments under blog posts proactively, promptly, and compliantly. Promptly address spam, personal attacks, abuse, discrimination, rumors, illegal content, and other undesirable information. Encourage rational and constructive discussion.
User Feedback Response: Pay attention to user feedback on blog content via comments, ratings, shares, and other channels (e.g., customer service), responding promptly to reasonable questions, suggestions, or criticisms.
Community Guidance: Foster a positive, professional, and friendly community atmosphere through methods like featuring quality comments, author responses, and planning interactive topics.

Data Analysis & Optimization Responsibility

Performance Tracking: Regularly analyze core metrics for blog content (e.g., page views, user dwell time, shares, comment engagement, conversion rates if applicable).
Insight-Driven Optimization: Based on data analysis results, understand user preferences and content effectiveness to continuously optimize topic selection strategy, content formats, publishing frequency, and promotion methods.
Reporting & Feedback: Regularly report blog operation results and key insights to the team and management.

3. Core Obligations

Compliance Obligation

Continuously learn and strictly adhere to all applicable laws, regulations, and internal platform rules, especially those related to content safety and financial compliance.

Confidentiality Obligation

Maintain confidentiality regarding accessed non-public platform strategies, operational data, user data, and commercial partnership details.
Maintain confidentiality regarding information or sources learned during planning/editing that the author requires to be kept confidential.

Conflict of Interest Disclosure Obligation

Team members (especially those responsible for topic selection, review, or recommendation) must proactively declare and recuse themselves from relevant decisions if they have a potential conflict of interest (e.g., investment, employment, advisory role, familial relationship) with entities (companies, products, individuals) involved in the content to be published.

Originality Commitment & Copyright Compliance Obligation

All team members (writers, editors) must commit that the content they create/edit does not infringe upon others’ intellectual property rights, and referenced content must be properly attributed.

Quality Assurance Obligation

Be responsible for the quality of content handled, ensuring it meets the platform’s editorial standards, professional depth, and compliance requirements.

User Communication Obligation

Handle user inquiries, complaints, or suggestions regarding blog content in a professional, friendly, and timely manner.

Reporting Obligation

Have the duty to immediately report to supervisors or relevant platform departments upon discovering significant content errors, infringement risks, security vulnerabilities, compliance gaps, or violations of this Code by team members/external authors.

4. Implementation & Oversight

Code Dissemination & Training

This Code must be communicated to every member of the blog team (including long-term external authors) and be an essential part of onboarding/contract signing. Regularly organize training on content safety, copyright law, financial regulations, and writing standards.

Tiered Review Mechanism

Establish a strict multi-level content review process: “Author Self-Check -> Editor Review -> Professional/Compliance Review (for sensitive areas like finance/law) -> Final Publishing.” Clearly define responsible persons at each stage.

External Author Management Mechanism

Establish mechanisms for external author submission guidelines, review standards, contracting processes, credit records, and a blacklist system.

Performance Evaluation

Incorporate content quality metrics (originality, depth, user feedback), compliance records, user interaction management effectiveness, and data analysis contributions into the team’s performance evaluation system.

Violation Handling

For internal members violating this Code, impose penalties based on severity: warning, performance deduction, revocation of publishing rights, suspension, or termination of employment. Legal violations will be handled according to law.
For external authors violating this Code, impose penalties based on severity: warning, refusal of payment, termination of cooperation, blacklisting. Reserve the right to pursue legal action.

Periodic Review & Update

The platform will periodically (at least annually) assess the implementation effectiveness and applicability of this Code, revising it based on legal/regulatory updates, industry trends, platform strategy adjustments, and operational findings.

5. Effective Date & Commitment

This Code takes effect upon release. Every member of the `earnway.io` blog operations team (including full-time employees, interns, and contracted external authors), upon signing this Code, electronically confirming acceptance, or signing a cooperation agreement incorporating the key points of this Code, is deemed to have fully understood, agreed to, and committed to strictly abide by all its terms.

Signatures:

Internal Team Member Signature/Electronic Confirmation:

Blog Operations Lead Signature/Electronic Confirmation:

External Contracted Author Confirmation (via cooperation agreement or separate confirmation):

Platform Management Representative Signature/Electronic Confirmation:

(Date)

Usage Notes

Platform Core Domain Specification: In the “General Principles” and “Content Planning” sections, clearly specify the specific domains `earnway.io`’s blog focuses on (e.g., Web3, quantitative trading, personal finance, startup funding, career skills) to make the Code more targeted.
Financial Compliance Details: Depending on the depth and breadth of the platform’s financial content, a more detailed Financial Compliance Operational Guide may be needed as an appendix.
Review Process & Standards: Specify the review mechanism under “Implementation & Oversight,” linking to or describing the platform’s actual Blog Content Review SOP (Standard Operating Procedure) and checklist.
Author Agreement Template: Develop a standard Author Cooperation Agreement template for external authors, embedding the core requirements of this Code (e.g., originality commitment, compliance obligations, copyright ownership, disclaimer requirements, confidentiality clauses).
Disclaimer Template: Provide standardized disclaimer templates for finance/investment blogs for authors to use.
Training Materials: Develop detailed training presentations, case studies, and operational manuals based on this Code.
Reporting Mechanism: Clearly establish internal reporting channels and channels for reporting violations by external authors (e.g., dedicated email, compliance hotline).

images by Vecteezy