Online Learning Center
5. Making money with social media
5.1) Bilibili, also known as Station B, is the most popular video community platform among young people in China. It covers a variety of content areas such as the second dimension, games, technology, life, food, education, fashion, etc. As long as your content is creative and valuable, you can build your own fan base on Station B and achieve diversified income. (32-2）
5.2) Clubhouse is a social platform based on voice interaction, where users can participate in real-time conversations through “rooms”. Although it does not directly provide rewards and advertising revenue like video platforms, as long as the content and business path are properly planned, effective monetization can still be achieved on Clubhouse.(33-2)
5.3) DeepSeek is an open source AI-based large model similar to OpenAI’s GPT, suitable for natural language processing (NLP) tasks.(34-2)
5.4) Discord was originally designed as a voice and community platform for gamers, but now it has developed into a diversified social and business platform. With proper planning and operation, you can definitely build a profit model on the Discord platform.(35-2)
5.5) Facebook is one of the world’s largest social media platforms, with more than 3 billion monthly active users by 2023, covering most countries and regions around the world. Core functions Social interaction: sharing updates, photos, and videos. Instant messaging: chatting through Messenger. Community operation: creating or joining interest groups (Groups). Commercial services: advertising, e-commerce stores (Facebook Shops).(36-2)
5.6) Instagram is a social media platform with visual content at its core. As of 2023, it will have more than 2 billion monthly active users worldwide, with young users being the majority (about 60% are aged 18-34). Core positioning: Sharing life, creativity and interests through pictures, short videos and interactive functions. Feed: Posting photos/videos, supporting filters, tags () and geolocation tags. Stories: Short content that disappears in 24 hours, with stickers, music and voting. Reels: 15-90 seconds short video function (comparable to TikTok), supporting editing and special effects.(37-2)
5.7) LINE is a popular social and communication application in Asia (especially in Japan, Taiwan, Thailand, Indonesia and other regions). It is not only a chat tool, but also has e-commerce, marketing, payment and other functions.(38-2)
5.8) LinkedIn is the world’s leading professional social platform, focusing on workplace networking, job search and business cooperation. As of 2023, it has more than 900 million users worldwide, covering more than 200 countries and regions. Core positioning: connecting professionals, corporate recruitment and industry knowledge sharing. Advertising revenue:
– Companies place recruitment ads or brand promotion (precisely targeting industries and job positions).
Subscription service:
– Premium Personal Edition: Unlock to see who has viewed your profile, InMail private message permissions, etc.
– Enterprise Edition: Recruitment tools (such as Recruiter Lite), sales lead mining (Sales Navigator)
– Education payment: LinkedIn Learning course subscription (integrated with Microsoft ecosystem).(39-2)
5.9) Medium is a global writing and reading platform that encourages the creation of high-quality original content. It gathers a large number of professional readers who are interested in technology, creativity, writing, entrepreneurship, blockchain, psychology and other fields. As a creator, you can not only gain traffic and influence, but also realize content monetization.(40-2)
5.10) Patreon is a membership platform that focuses on connecting creators directly with fans. It aims to help creators earn stable income through fan subscriptions (membership system). As of 2023, the platform has over 250,000 active creators and over 8 million paying fans.
– Income stability: Monthly subscriptions reduce dependence on advertising or traffic fluctuations.
– Fan stickiness: Establish deep connections through exclusive content and convert core fans.
– Creative freedom: No platform algorithm restrictions, flexible content formats (text, audio and video, file downloads are all possible).(41-2)
5.11) Pinterest is a discovery and collection platform based on visual content, where users look for inspiration and plan for the future through images, pins and theme boards. Although it does not emphasize interaction like traditional social media, it is extremely commercially valuable in terms of traffic guidance, brand exposure and product promotion.(42-2)
5.12) Quora is a global knowledge sharing community centered on questions and answers. As of 2023, it has more than 300 million monthly active users, covering more than 100 languages, with major markets in the United States, India and Europe. Its goal is to connect people with professional knowledge with users seeking answers and build a knowledge base through high-quality content.(43-2)
5.13) Reddit is a community-driven social media platform, known as the “homepage of the Internet”, founded in 2005. Its core model is that users independently create and manage thematic communities (subreddits), and achieve information screening and dissemination through content voting mechanisms. As of 2023, there will be more than 430 million monthly active users and about 52 million daily active users, covering more than 100 countries. Core positioning: a forum aggregation platform for user-generated content (UGC), covering almost all fields such as news, entertainment, technology, and niche interests. Launch a short video function (similar to TikTok) to compete for the attention of young users. Strengthen operations in non-English markets (such as localized communities in India and Brazil). Issue community tokens (such as r/CryptoCurrency’s Moons coin) to encourage content creation. Reddit has become a unique Internet phenomenon with its highly autonomous community ecology and grassroots culture, but it needs to find a balance between commercialization and user experience.(44-2)
5.14) As a social platform dominated by young people, Snapchat has more than 750 million monthly active users and is particularly popular among Generation Z (born between 1996 and 2012). Unlike Instagram and TikTok, Snapchat emphasizes privacy, self-destructing messages, AR filters, and Snap Stories, but it also has opportunities for content creation, brand marketing, and e-commerce monetization. Some creators can earn $5,000-$50,000 per month by posting 5-10 Spotlight videos per day. If you have a stable fan base, you can work with brands through Snapchat to promote their products. Snapchat allows individuals and businesses to place ads on the platform to attract customers. Suitable for e-commerce, courses, and brand promotion.(45-2)
5.15) Substack is a subscription content platform centered on writing, which allows creators to publish articles, podcasts, and news directly to readers through email subscriptions and realize income. It emphasizes that creators have control over content and is suitable for individuals or teams who are good at writing, have opinions, and have in-depth content.(46-2)
5.16) Telegram is a global communication platform that supports channel and group operations with privacy as its core. It is widely used in community building, information dissemination, blockchain project management and marketing promotion. It has the characteristics of cross-platform, high degree of freedom, and powerful Bot system, which is very suitable for content creators, freelancers and entrepreneurs to realize business. Telegram is a flexible, global and highly participatory social platform. As long as you have stable content output, clear value proposition and suitable monetization tools, you can use Telegram to build an exclusive community and achieve stable profits. It is especially suitable for knowledge payment, e-commerce diversion, Web3 projects and cross-border business development.(47-2)
5.17) TikTok is the world’s leading short video social platform, launched by Chinese technology company ByteDance in 2016. Its algorithm-driven personalized content recommendation and viral spread model have quickly become a global youth cultural phenomenon. Core users: Generation Z (over 50% of 16-24 years old), slightly more female users than male users, content creators, and small and medium-sized business owners (using low-threshold traffic to monetize). Creator Economy: Top Internet celebrities earn more than one million US dollars a year (such as Charli D’Amelio), and small and medium-sized creators share profits through the Creator Fund (more than 10,000 fans are required).(48-2)
5.18) Twitch is the world’s leading gaming and live streaming platform, covering a variety of content types such as games, music, chat, outdoor, education, etc. It is not only a stage to showcase talents, but also an important channel for creators to realize income. Whether you are a game master, musician, knowledge sharer or life blogger, as long as you continue to output high-quality content, build a community, and master the business path, you can achieve stable income and even career development on Twitch.(49-2)
5.19) Twitter is a social media platform centered on real-time short text publishing. Its core function is to achieve rapid information dissemination and public discussion through “Tweets”, and it is known as the “public square of the Internet”. As of 2023, there are approximately 330 million monthly active users worldwide, with the main markets being the United States, Japan, and India. Core positioning: real-time information sharing, news dissemination, public dialogue, and online cultural fermentation. Text content is limited to 280 characters (140 characters in the early days), and pictures, videos, GIFs, or links can be attached. Retweet: forward other people’s content to a personal homepage to expand the scope of dissemination. Quote Tweet: forward after adding a comment, often used for confrontation of opinions. (50-2）
5.20）WeChat is China’s most important social ecological platform, integrating chat, payment, community, e-commerce, content distribution and other functions. It is not only a communication tool, but also an important position for commercial realization. As a super App, WeChat has a natural social relationship chain and commercial tool ecology. Core value-added services: operating public accounts to realize content realization, establishing private domain traffic pools, selling physical or virtual goods, mini-program e-commerce realization, promoting alliance marketing products, paid community operation, online consultation and service charges, accepting brand cooperation, using live broadcasts to achieve conversion, and producing courses and knowledge products. (51-2）
5.21) WhatsApp is one of the most popular communication applications in the world, covering more than 180 countries and regions. Although it does not have open content traffic like traditional social platforms, it has been widely used in customer management, community operations and business conversion due to its high user activity and privacy. It has extremely high user activity, trust and interaction efficiency. As of 2023, the global monthly active users will exceed 2.4 billion, covering more than 180 countries, with India, Brazil and Indonesia as the top three markets. Core positioning: free sending of messages, voice/video calls, replacing traditional text messages (SMS) and phone calls, supporting text, pictures, videos, documents (up to 2GB), voice messages, all messages are encrypted by default (based on the Signal protocol), visible only to the sender and receiver, group chat supports up to 1024 people, administrators, group announcements and voting functions can be set. (52-2）
5.22) YouTube is the world’s largest video sharing platform, with billions of views every day. Whether you are an individual creator or a corporate brand, as long as you are good at content creation and operation management, you can make money on this platform. By 2023, there will be more than 2.5 billion monthly active users worldwide, covering more than 100 languages, and the daily viewing time will exceed 1 billion hours. Core positioning: video content distribution platform, covering all fields such as entertainment, education, news, and lifestyle. Support long videos (up to 12 hours), short videos (YouTube Shorts, less than 60 seconds), and live broadcasts. Distribute content based on algorithm recommendations (homepage “recommended videos”) and user subscriptions (channel follow-ups). Like, comment, share, and create playlists. Paid highlight comments during live broadcasts, and creators share profits. Customize channel homepages and data analysis (watching time, audience region/age). Fans pay to subscribe (monthly fee starts at US$4.99) to obtain exclusive content/badges. Advertising revenue sharing (must join the YouTube Partner Program, meet 4,000 hours of viewing time + 1,000 subscriptions). Product sales (through channel association e-commerce platforms such as Shopify). Paid subscription ($11.99 per month), ad-free viewing, background playback, original content (such as “Cobra Kai”). Independent music streaming service, integrating video and audio resources. Child-friendly version, filtering inappropriate content. Transaction commissions are collected through video product links (Product Shelf). (53-2）
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