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Live Stream Collaboration Proposal for Talented Gift Creators & Our Platform

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Proposal Objectives:

 

  1. Content Co-creation: Combine the creator’s unique talent with the platform’s traffic advantage to produce high-quality, highly interactive live stream content.
  2. Brand Exposure: Enhance the creator’s personal brand influence on this platform and across the web, while strengthening the platform’s professional image in the “creative gifts” sector.
  3. Commercial Conversion: Directly or indirectly drive sales and growth for the creator’s products/services and the platform’s related businesses through live streams.
  4. User Retention: Attract and retain high-quality, loyal followers for both the creator and the platform.

 

  1. Responsibilities & Obligations

 

  1. Platform Responsibilities:

 

  1. Live Stream Support:
  • Provide a stable live streaming technical platform, traffic support, and necessary technical troubleshooting.
  • Provide necessary interactive and conversion tools for live streams, such as virtual gifts, tipping functions, and shopping carts.
  1. Traffic Promotion:
  • Provide previews and featured placement for the live stream event on key sections of the platform, such as the homepage and live stream channel.
  • Conduct joint promotional activities through the platform’s official social media accounts, communities, and push notifications.
  • Provide paid traffic support (e.g., feed ads) based on the project budget.
  1. Operational Assistance:
  • Assign a dedicated operator to assist in planning the live stream script and flow, and to provide post-stream data analysis and review.
  • Arrange for a moderator or assistant during the live stream to help manage comments and answer general user questions.
  1. Material Production:
  • Assist in designing promotional materials as needed, such as live stream posters, trailers, and highlight clips.
  1. Settlement & Payment:
  • Be responsible for calculating all revenue generated from the live stream and paying the creator their share promptly according to the terms of this agreement.

 

  1. Creator Responsibilities:

 

  1. Core Content:
  • Be responsible for the core content output of the live stream, ensuring it is professional, original, and engaging (e.g., gift-making process, design concept sharing, creative skill tutorials, new product launches).
  • Ensure all content complies with laws, regulations, and platform community guidelines, and does not involve any infringement, violations, or vulgar information.
  1. Live Stream Execution:
  • Start live streams punctually as scheduled, ensuring duration and frequency are met (e.g., X times per week, X hours each time).
  • Ensure the streaming environment (lighting, background, audio) meets basic professional standards, presenting a positive image for both the individual and the brand.
  • Maintain active and enthusiastic interaction with the audience during the stream, answering questions and guiding the atmosphere.
  1. Promotional Cooperation:
  • Promote each live stream at least 2-3 times on their own social media accounts (e.g., Weibo, Xiaohongshu, Douyin).
  • Cooperate with the platform by sharing promotional materials provided by the platform and @mentioning or tagging the platform’s official account.
  1. Products & Supply Chain:
  • Ensure that products displayed or sold during the live stream (if applicable) are of qualified quality, with stable supply and timely shipping, and be responsible for after-sales service.
  1. Exclusivity (Optional):
  • During the cooperation period, live stream collaborations on this platform may be granted 【Exclusivity / Priority】. Specific terms are subject to separate negotiation.

 

  1. Profit Distribution Framework

 

This framework follows the principle of “Shared Risk, Shared Reward,” offering two mainstream distribution models based on the type of collaboration:

 

Model 1: Commission-Based Split (Applicable for Sales-Driven Live Streams)

 

This model is suitable for live streams primarily focused on selling the creator’s products.

 

  • Total Revenue Composition: The Total Gross Merchandise Volume (GMV) generated through the shopping cart during the live stream.
  • Distribution Ratio:
  • Platform: 【Suggested Ratio: 20%-30%】 of Total GMV.
  • This covers platform technical service fees, traffic promotion costs, and platform profit.
  • Creator: 【Suggested Ratio: 70%-80%】 of Total GMV.
  • This is the creator’s revenue, which must cover product costs, production costs, labor, and personal profit.
  • Settlement Cycle: Monthly settlement. The platform will provide a statement by the 【15th】 of the following month. Upon mutual confirmation, the platform will pay the creator within 【5】 working days.

 

Model 2: Hybrid Revenue Model (Applicable for Content-Driven Live Streams with Light Monetization)

 

This model is suitable for live streams focusing on tips/content payment, potentially with light product placement or brand collaborations.

 

  1. Virtual Gifts / Tips Revenue:
  • Distribution Ratio: Platform and Creator share 【Suggested Ratio: 50%/50%】.
  1. Paid Live Stream Access / Subscription Revenue:
  • Distribution Ratio: Platform and Creator share 【Suggested Ratio: 50%/50%】.
  1. Live Stream Sales Commission Revenue:
  • Refer to the commission split ratio in 【Model 1】.
  1. Brand Sponsorship Revenue (If applicable):
  • If the live stream is sponsored by a brand, the total sponsorship amount (after deducting relevant taxes and fees) is distributed as:
  • Sponsorship secured by the Platform: Platform and Creator share 【Suggested Ratio: 60%/40%】.
  • Sponsorship secured by the Creator: Platform and Creator share 【Suggested Ratio: 30%/70%】.

 

III. Collaboration Process

 

  1. Initial Discussion: Both parties discuss collaboration direction, content format, and expected goals.
  2. Agreement Signing: Finalize specific terms based on this proposal and sign a formal cooperation agreement.
  3. Planning & Promotion: Form a project team to co-plan the live stream theme and script, and initiate joint promotions.
  4. Live Stream Execution: The creator executes the live stream, with the platform providing full support and monitoring.
  5. Review & Settlement: Conduct data review and analysis within one week after the live stream ends, and proceed with settlement as per the agreement.

 

Conclusion:

 

This proposal serves as a standard framework document designed to establish a clear and fair foundation for collaboration between talented gift creators and our platform. We firmly believe that through this powerful partnership, we can not only transform the creator’s talent into significant commercial value but also inject more vitality and creativity into the platform’s ecosystem.

 

We look forward to refining and launching this exciting collaboration with you!

 

Please Note: The ratios and suggestions within the brackets 【】 are common industry references. Specific figures must be negotiated and agreed upon by both parties before formal collaboration, based on actual resource investment, traffic value, creator influence, and other factors.

 

That concludes today’s introduction. We kindly ask for your support—please give this video a like! Don’t forget to subscribe to our channels below so you won’t miss the latest collaboration updates and training insights! Please leave your contact information on our website, as our platform holds occasional subscriber lottery events. Good luck winning our platform’s generous prizes! We look forward to meeting you on the court!

 

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