{"id":1652,"date":"2025-07-08T06:33:51","date_gmt":"2025-07-08T06:33:51","guid":{"rendered":"https:\/\/earnway.io\/?page_id=1652"},"modified":"2025-07-11T19:11:46","modified_gmt":"2025-07-11T19:11:46","slug":"social-media-operations-team","status":"publish","type":"page","link":"https:\/\/earnway.io\/en\/social-media-operations-team\/","title":{"rendered":"Social Media Operations Team"},"content":{"rendered":"
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Social Media Operations Team<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Responsibilities and Obligations Rules for the earnway.io Social Media Operations Team<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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1. Core Responsibilities<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Content Creation and Distribution\u00a0<\/h5>
  • Develop monthly global social media content calendars (covering Twitter, Telegram, Discord, etc.), ensuring \u22653 original posts daily.\u00a0<\/li>
  • Localization adaptation: 100% professional localization for English content; 90% coverage for core announcements in minor languages (Spanish\/Japanese\/Korean, etc.).\u00a0<\/li>
  • Establish a brand visual guideline library (fonts\/color schemes\/icons), maintaining \u226595% content style consistency across user touchpoints.\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    User Growth and Engagement\u00a0<\/h5>
    • Achieve 20% quarterly follower growth (organic traffic \u226570%), with zombie account purging cycles \u22647 days.\u00a0<\/li>
    • Organize weekly interactive campaigns (AMAs, airdrop tasks, etc.), each attracting \u226510,000 participants.\u00a0<\/li>
    • Maintain \u22655,000 daily messages in core communities (Telegram\/Discord) with 100% response rate.\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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      Sentiment Risk Management\u00a0<\/h5>
      • Operate 24\/7 sentiment monitoring; respond to and escalate negative information within 30 minutes.\u00a0<\/li>
      • Submit Sentiment Risk Assessment Reports weekly; issue official statements within 1 hour for major FUD events.\u00a0<\/li>
      • Prohibit attacks on competitors, politically sensitive topics, or false propaganda.\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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        2. Operational Collaboration Duties\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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        Cross-Department Coordination\u00a0<\/h5>
        • With product teams: Launch pre-launch promotion matrices 72 hours before new feature releases.\u00a0<\/li>
        • With customer service: Establish tiered user query routing (\u22641-hour response for general inquiries; \u226415 minutes for complaints).\u00a0<\/li>
        • With legal teams: Ensure 100% pre-compliance review for all campaign copy.\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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          Data Compliance Requirements\u00a0<\/h5>
          • Archive user-generated content (UGC) for \u2265180 days; process deletion requests within 72 hours.\u00a0<\/li>
          • Third-party data tools must be GDPR\/CCPA certified; unauthorized crawlers prohibited.\u00a0<\/li>
          • Purge inactive user data monthly (no interaction for \u22656 months).\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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            3. Performance Management Responsibilities\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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            Key Metrics\u00a0<\/h5>
            • Content reach: Average tweet exposure \u2265100,000; reshare rate \u22655%.\u00a0<\/li>
            • User conversion: Social-driven registration conversion \u226512%; retention \u226545%.\u00a0<\/li>
            • Cost control: Reduce YoY customer acquisition cost (CAC) by 15%; budget deviation <3%.\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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              Quality Review\u00a0<\/h5>
              • Audit partnered KOL content daily; terminate collaborations immediately for violations.\u00a0<\/li>
              • Manually sample \u2265100 user comments weekly; sensitive word filtering accuracy \u226598%.\u00a0<\/li>
              • On-chain verification for 100% of campaign reward distributions.\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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                4. Accountability for Violations<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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                • Major violations (e.g., political misstatements, data leaks):\u00a0<\/li>
                • Immediate dismissal with legal liability for responsible personnel; team leads on 6-month probation.\u00a0<\/li>
                • Minor violations (e.g., delayed responses, typos):\u00a0<\/li>
                • Monthly bonus deduction; mandatory 48-hour retraining and recertification.\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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                  Execution Mechanism\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                  1. Security protocols: All members sign Social Media Safety Commitment and Crisis Response Handbook.<\/li>
                  2. Daily closeout: Submit operational reports (sentiment alerts\/campaign data\/issues) by 18:00 daily.<\/li>
                  3. Circuit breaker: Suspend channel operations and initiate audits if negative sentiment exceeds 15% on any platform.<\/li><\/ol>

                    \u00a0<\/p>

                    > Revisions require CMO, Chief Compliance Officer, and Operations Director approval; quarterly updates.\u00a0<\/p>

                    > Effective Date: July 7, 2025\u00a0<\/p>

                    > Version: Social-Ops v4.0\u00a0<\/p>

                    Through these rules, the team will propel earnway.io social media to achieve top 10 global influence, \u22659.0 user trust score, and zero annual regulatory penalties.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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                    images by Vecteezy<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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                    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

                    Social Media Operations Team Responsibilities and Obligations Rules for the earnway.io Social Media Operations Team 1. Core Responsibilities Content Creation and Distribution\u00a0 Develop monthly global social media content calendars (covering Twitter, Telegram, Discord, etc.), ensuring \u22653 original posts daily.\u00a0 Localization adaptation: 100% professional localization for English content; 90% coverage for core announcements in minor languages […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_eb_attr":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_wpcom_ai_launchpad_about_page":false,"_wpcom_ai_launchpad_gallery_page":false,"_wpcom_ai_launchpad_contact_page":false,"_wpcom_ai_launchpad_events_page":false,"_wpcom_ai_launchpad_video_page":false,"_wpcom_ai_launchpad_portfolio_piece":false,"footnotes":""},"class_list":["post-1652","page","type-page","status-publish","hentry"],"jetpack_shortlink":"https:\/\/wp.me\/PggMCn-qE","_links":{"self":[{"href":"https:\/\/earnway.io\/en\/wp-json\/wp\/v2\/pages\/1652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/earnway.io\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/earnway.io\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/earnway.io\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/earnway.io\/en\/wp-json\/wp\/v2\/comments?post=1652"}],"version-history":[{"count":10,"href":"https:\/\/earnway.io\/en\/wp-json\/wp\/v2\/pages\/1652\/revisions"}],"predecessor-version":[{"id":2177,"href":"https:\/\/earnway.io\/en\/wp-json\/wp\/v2\/pages\/1652\/revisions\/2177"}],"wp:attachment":[{"href":"https:\/\/earnway.io\/en\/wp-json\/wp\/v2\/media?parent=1652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}