{"id":1627,"date":"2025-07-08T06:27:53","date_gmt":"2025-07-08T06:27:53","guid":{"rendered":"https:\/\/earnway.io\/?page_id=1627"},"modified":"2025-07-10T08:34:04","modified_gmt":"2025-07-10T08:34:04","slug":"ad-alliance-operations-team","status":"publish","type":"page","link":"https:\/\/earnway.io\/en\/ad-alliance-operations-team\/","title":{"rendered":"Ad Alliance Operations Team"},"content":{"rendered":"
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Ad Alliance Operations Team<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Responsibilities and Obligations Rules for the earnway.io Platform Ad Alliance Operations Team <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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1. Core Responsibilities<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Advertising Ecosystem Development\u00a0<\/h5>
  • Strictly vet advertiser qualifications to ensure industry compliance (prohibiting gambling, fraud, and other illegal sectors).\u00a0<\/li>
  • Establish tiered traffic pricing mechanisms to balance advertiser ROI and publisher revenue.\u00a0<\/li>
  • Onboard \u226550 compliant advertisers monthly, maintaining an annual growth rate exceeding 20%.\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    Traffic Quality Control\u00a0<\/h5>
    • Deploy anti-fraud systems (e.g., abnormal CTR detection, device fingerprinting), keeping invalid traffic rates \u22643%.\u00a0<\/li>
    • Regularly scan publisher content to remove non-compliant media (e.g., infringing or low-quality sites).\u00a0<\/li>
    • Implement traffic grading standards (A-S tiers) with differentiated revenue-sharing policies.\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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      Data Security and Compliance\u00a0<\/h5>
      • Anonymize user behavior data in compliance with GDPR\/CCPA collection standards.\u00a0<\/li>
      • Prohibit ad tags from collecting sensitive information (e.g., contact lists, precise location).\u00a0<\/li>
      • Undergo third-party data security audits quarterly.\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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        2. Operational Collaboration Duties\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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        Cross-Department Coordination\u00a0<\/h5>
        • With legal teams: Develop Advertising Compliance Guidelines and risk disclaimer clauses.\u00a0<\/li>
        • With technical teams: Monitor ad system load in real-time (fault response \u226415 minutes).\u00a0<\/li>
        • With finance teams: Ensure T+7 settlement for publisher payments (error rate <0.1%).\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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          Customer Service\u00a0<\/h5>
          • Respond to advertiser complaints within 24 hours; provide solutions within 72 hours.\u00a0<\/li>
          • Supply on-chain transaction proof for publisher revenue disputes; resolve within \u22645 business days.\u00a0<\/li>
          • Offer VIP channels for top 10 advertisers by quarterly expenditure.\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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            3. Risk Management Responsibilities\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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            Ad Content Review\u00a0<\/h5>
            • Pre-screen all ad creatives (text\/image\/video), achieving 100% interception rate for policy-violating materials.\u00a0<\/li>
            • Manually review sensitive industry ads (e.g., healthcare, finance) and archive approval records.\u00a0<\/li>
            • Maintain a dynamic blacklist database to block high-risk advertisers in real-time.\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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              System Stability\u00a0<\/h5>
              • Ensure ad request response latency \u22641 second; daily downtime <5 minutes.\u00a0<\/li>
              • Complete 200% traffic stress tests before major promotional campaigns.\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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                4. Revenue and Transparency\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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                Revenue Distribution\u00a0<\/h5>
                • Clearly publish revenue-sharing ratios (platform:publisher = 2:8 baseline).\u00a0<\/li>
                • Provide real-time revenue dashboards supporting hourly data queries for publishers.\u00a0<\/li>
                • Release Alliance Revenue Reports by the 10th monthly, disclosing fraud penalties and fund flows.\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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                  Accountability for Violations\u00a0<\/h5>
                  • Level-1 violations (e.g., data leaks, settlement fraud):\u00a0
                    • Immediate dismissal of responsible personnel with loss recovery; team leads placed on probation.\u00a0<\/li><\/ul><\/li>
                    • Level-2 violations (e.g., review oversights, delayed responses):\u00a0
                      • Monthly performance penalties; mandatory compliance retraining and assessment.\u00a0<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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                        Execution Mechanism\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                        1. Agreement Signing: All members sign Advertising Integrity Operation Commitment and Data Confidentiality Agreement.<\/li>
                        2. Monthly Audits: Compliance officers randomly inspect 100 ad records and 20 publishers\u2019 traffic quality.<\/li>
                        3. Emergency Suspension: Halt all ad deliveries within 1 hour during major PR crises and initiate investigations.<\/li><\/ol>

                          \u00a0<\/p>

                          > Revisions require approval by the CEO, CFO, and Chief Compliance Officer; version updates occur every January.<\/p>

                          > Effective Date: July 7, 2025<\/p>

                          > Version: Ad-Alliance v3.0\u00a0<\/p>

                          Through these rules, the team will ensure earnway.io\u2019s ad alliance achieves its core objectives: authentic controllable traffic, zero settlement disputes, and zero regulatory penalties.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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                          images by Vecteezy<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

                          Ad Alliance Operations Team Responsibilities and Obligations Rules for the earnway.io Platform Ad Alliance Operations Team 1. Core Responsibilities Advertising Ecosystem Development\u00a0 Strictly vet advertiser qualifications to ensure industry compliance (prohibiting gambling, fraud, and other illegal sectors).\u00a0 Establish tiered traffic pricing mechanisms to balance advertiser ROI and publisher revenue.\u00a0 Onboard \u226550 compliant advertisers monthly, maintaining […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_eb_attr":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"class_list":["post-1627","page","type-page","status-publish","hentry"],"jetpack_shortlink":"https:\/\/wp.me\/PggMCn-qf","_links":{"self":[{"href":"https:\/\/earnway.io\/en\/wp-json\/wp\/v2\/pages\/1627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/earnway.io\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/earnway.io\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/earnway.io\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/earnway.io\/en\/wp-json\/wp\/v2\/comments?post=1627"}],"version-history":[{"count":28,"href":"https:\/\/earnway.io\/en\/wp-json\/wp\/v2\/pages\/1627\/revisions"}],"predecessor-version":[{"id":1919,"href":"https:\/\/earnway.io\/en\/wp-json\/wp\/v2\/pages\/1627\/revisions\/1919"}],"wp:attachment":[{"href":"https:\/\/earnway.io\/en\/wp-json\/wp\/v2\/media?parent=1627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}